Our first mompreneur business trip

We were recently invited to arrange a booth for Perfect Timing Ultrasound at a local resource fair. (So cool!) We thought this would be a fantastic way to introduce ourselves to the community. One of the questions we were asked in our interview was, “What is your favorite memory or story over the years involving you and your business?” We could have called on any of the amazing gender reveals we have been a part of or what an incredible experience we have had implementing our new service; Ovulation Tracking. We thought long and hard about all of the wonderful moments we have had with expectant families doing 3D Ultrasound. When it came down to it, we couldn’t choose just one of these memories. Instead, we reflected back on our incredible journey to becoming mompreneurs. After putting our babies to sleep, we dedicated countless late nights to fulfilling this dream. We accomplished so much in the middle of the night! The clarity that washes over you once the babies are down and you switch in to business mode, is striking. Crossing tasks off of that mompreneur to do list is like a shot of pure adrenaline. We planned 10 pm conference calls with our consultants, scheduled future social media posts, and researched everything about the responsibilities associated with running a business.

The Trip

One task that we couldn’t check off the late night list was our business trip to Milwaukee. This crazy mompreneur journey of ours required us to fly out to Wisconsin for a few days. We needed to get some hands on experience in elective 3D/4D and gender determination ultrasound with our consultant firm. It was a trip we had dreaded scheduling because that meant that we would have to tell our husbands that we were leaving them to fend for themselves with the kids. This was not a conversation that either of us were looking forward to. We had been working so hard on Perfect Timing, but were still fulfilling our roles as wives and mothers. Apparently, we had done a fine job of this because “PT” as we had come to call it, still wasn’t exactly a real thing to the men in our lives. They knew we were up to something big but I honestly don’t think they could comprehend just how serious we were about it. As you can imagine, the business trip conversation was a bit of a surprise to them. After a few conversations, they came to accept that we were going. Honestly, they were pretty great about it, and we are super thankful because this trip was massively important for PT.

 While in Wisconsin, we worked diligently to learn the ways of the elective imaging world. Coming from a medical imaging background, we have mastered the protocols of the diagnostic world. We have had in depth training in our imaging specialties and are well practiced in safety standards as well as proper imaging techniques. That being said, we had some methods to learn as far as elective imaging was concerned. Thankfully, we had THE BEST trainer ever in our dear friend, Nicole – we love you, girl! Because of our diagnostic imaging experience, we were able to pick things up really quickly. Kristen’s sonographer skills are incredible. She was able to capture stunning images right out of the gate.

Calling a Gender

Together, we also studied the techniques for performing early gender determinations. “Calling a gender” on a 14 week old fetus is no easy task. There are many things that can impact your ability to accurately visualize the gender on a baby of this gestational age. Something we cannot forget to mention here is the teeny tiny size of 14 week old fetal gender “parts.” At 14 weeks, the entire baby is the size of a lemon! That really provides some perspective on the size of the ity bity gender parts we are looking for and using to make this determination. Fetal position, including baby sitting on his or her bum (this does happen) or whether or not legs are crossed, location of the umbilical cord, and even maternal body habitus can also play a role in how well/what we can see with ultrasound. We learned all about these variables on our business trip. Kristen and I have even developed some of our own tricks since then to utilize in the event of a difficult gender scan.

Mompreneurs gone wild

(This is the “favorite memory/story” we submitted to the resource fair…hopefully they don’t kick us out)

Admittedly, our business trip wasn’t all business. We had a ton of laughs! This trip of ours was our first time away from our little families; just us two girls traveling unsupervised! The whole trip was so much fun. We had an absolute blast together and bonded more than ever! Our first night there we found the most amazing Mexican restaurant- “in Milwaukee?!” You ask. Yes, in Milwaukee! It was SOO good, they made their own guacamole in house, right at the table! Being that we are both creatures of habit, and suckers for good guac, apparently, we returned the following night for take-home Guac and chips to eat at the hotel. It was THAT good! That night we also picked up some “go us” champagne at CVS because… IN WISCONSIN, THEY SELL CHAMPAGNE AT CVS!! That alone just had to be celebrated. When we got back to the hotel, we had every intention of getting more work done on the website, but then, when we turned the TV on, there was a Jersey Shore marathon on… we had no choice. We kicked back and watched some good ol’ trash TV over chips, superb guac and CVS champagne.

It should come as no surprise that we had a small run in with the Milwaukee Police Department during this trip. I promise we are law abiding citizens and this had nothing to do with the champagne! We are painfully cautious in all ways, always. It just so happened that we were driving a rental car. At 3 am. On the way back to the airport. After a very long, strenuous trip. On the wrong side of the road. With no headlights on. IT WAS A RENTAL! No worries, we were not arrested. The police officer did not help us locate our headlights, but we did find them. We arrived at the airport in plenty of time to return the rental car and check in for our flight home to see our precious babies and wonderful husbands. It was a trip we will never forget and hope we get to recreate again one day! … minus the police officer….maybe!

Riding the Crazy Train

I bite my babies – what to expect

Our Journey of High Hopes

Perfect Timing – Home Page

Our Journey of High Hopes

Our Journey of High Hopes


“Had to have high, high hopes for a living

Shooting for the stars when I couldn’t make a killing

Didn’t have a dime but I always had a vision

Always had high, high hopes..”

Kristen and I have been on quite the mompreneur journey in creating Perfect Timing Ultrasound. Our dream began with the hope that we could help couples narrow down their ovulatory window. We thoroughly researched ultrasound monitoring of the development of follicles. Our investigation showed that this service drastically increases the odds of successful conception. Once this was confirmed, we knew we could bring this service to our community. We are well aware that IVF and reproductive endocrinologists utilize ultrasound as a key tool to help couples conceive. It is one tool amongst many at their disposal. There are several medical diagnoses that expedite a referral to such specialists. The issue for many, however, is correctly timing intercourse with ovulation. This can be very challenging if you have irregular periods or simply, just have irregular work schedules! Many couples just need that extra help with timing. We want to be there for these couples in the 18 month- 2 year period of “trying” that most OBGYN offices consider to be the standard timeframe before referring to specialists. This is the niche of people that we have dreamed about helping!

As our dream developed, we reflected on our own experiences becoming mothers. We realized that, in addition to helping women time ovulation, we wanted to offer services to pregnant women as well! As it says in the footer of our website, “Becoming a mother is an incredible transformation. We are both so passionate about our motherhood experience, that we opened a business centered around this phase of life. We feel privileged to fulfill the need that pregnant mothers have to connect with their little ones!” This sentiment is the foundation of Perfect Timing. It pertains both to our ovulation tracking services as well as our prenatal ultrasound services.

“Mama said don’t give up, it’s a little complicated

All tied up, no more love and I’d hate to see you waiting

They say it’s all been done but they haven’t seen the best of me-eh-eh-eh

So I got one more run and it’s gonna be a sight to see-eh-eh-eh”

Though we knew we wanted to implement our ovulation tracking at some point, we also knew that it would be challenging to open up both phases of the business at once. Early on in our journey, we reached out to a consultant group who specializes in opening 3D ultrasound businesses. Coming from a medical background, we needed all the help we could get! They provided us guidance through every aspect of opening a business. Because their specialty is with 3D Ultrasound, they were unable to help us facilitate the follicle measuring aspect of our business plan. We were unsure of what steps we needed to take and how in the world we would do both things at once. This is the reason for the staggered introduction of ovulation tracking.

We opened in July of 2018 offering only our prenatal ultrasound appointment types; 3D/4D & HD Live ultrasound, gender determination ultrasound as well as early pregnancy verification and other 2D ultrasound choices. We have never worked so hard, so tirelessly in all our lives! For weeks and weeks we educated ourselves on what it would take to open. We created the Perfect Timing brand and what it meant to provide these services to pregnant women while prioritizing safety above all else. As women, we were confident and excited but ANXIOUS, too. As mothers, we were scared. We were scared of the massive sacrifice, scared to let our families down. As wives, we were determined. Determined to prove that we could do this unimaginable thing, this crazy thing, and open a business of our own all while maintaining our roles at home! The learning curve was insanely steep, but we took it step by step, day by day. We worked late at night, in to the early morning hours because we are mothers with young children. We scheduled late conference calls with our consultants and business meetings on our breaks at work. We learned the many things we didn’t know. And then we opened.
It was amazing! The response from the surrounding community, our families, and our friends was beyond what we could have ever hoped for. We were blown away! Our clientele was aware of other businesses like ours, but chose to come to us! They love our location and know that they are in professionally trained hands with Kristen at the helm. Licensed by the ARDMS, she is well versed in the safety standards and knowhow of OB ultrasound. Kristen’s skill speaks for itself. This comes as no surprise considering her decade of experience scanning in OBGYN. As our consultants said, yes, this is an existing business, but show the world what makes you different!

“Stay up on that rise

Stay up on that rise and never come down, oh

Stay up on that rise

Stay up on that rise and never come down”

Now that we are settling in to our roles as business owners, we feel comfortable in taking the next steps. We have taken the necessary measures to introduce Ovulation Tracking. We contracted with a team of radiologists who are registered in Massachusetts and accredited by the Joint Commission. We could not be more thrilled to be offering this amazing service! We have just a few more things to accomplish prior to going live with Ovulation Tracking. We have High Hopes, like we have had from the beginning and fully intend to work through the complications that may present themselves and STAY up on that rise!

“Didn’t know how but I always had a feeling”


Thank you @PanicAtTheDisco for the incredible, inspiring song, High Hopes







Riding the Crazy Train

i bite my babies- what to expect…really

i bite my babies- what to expect…really


Confession; I bite my babies. I seriously cannot even help myself. How could you NOT want to bite those cheeks!? Im feeling better about it though, because apparently, it’s science..and evolution! This article was such a fascinating read for me because, prior to having babies myself, I could never understand FOR THE LIFE OF ME why all of my female, Italian relatives were always going around biting peoples babies! Like, ok weirdos! But then, it happened to me! I had my son, Wes, and in no time, I found myself clenching my teeth every time I looked at him! And then, I was even BITING him..not like hard or anything, but I HAD TO. And it got even worse when I had Charlotte! Now, I’m constantly biting them and it’s just normal day-to-day life.

My point in writing this is to inform all of our 3D Ultrasound clients and any other mamas-to-be out there about this odd compulsion! “What to Expect When You’re Expecting” does not adequately prepare you for this! But ultimately, I’m not sure that anything could. People tell you that you don’t know what true love is until you have a baby.. They aren’t kidding! Sorry to all of the amazing hubbies out there, I mean no disrespect. Expectant mamas, it’s just the truth. The love you are about to encounter for your new baby is literally unfathomable. It makes you want to eat them for chrissakes! LOL Its true though! It’s all there in this amazing article from Motherly!

At Perfect Timing, we meet all kinds of people. Some pregnant women are so in love with the thought of their baby while others are like “look, idk what’s going on in there, but this still doesn’t feel real to me.” If you’re pregnant and wondering how you could ever feel so in love with your baby that you need to bite them for hours on end, DAILY, give yourself a break. Lots of women feel disconnected from the baby-on-board right up to delivery! Sometimes it takes a while even after birth to develop that bond. Fear not, the love is coming.. and when it does, it’s going to hit you like a freight train in the most beautiful, sometimes creepy way!

the inside scoop